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Florian Bakour has been a key figure in communication and marketing at United World Wrestling since September 2012, specializing in digital project management, branding, and sports presentation. With extensive experience in video and television distribution and multimedia production, Florian's role encompasses video editing for major sports networks, social media management, and performance analysis. Prior experience includes technical roles at Dartfish, focusing on WebTV and video replay for various sports federations, and involvement in IT for grappling and MMA events at the Fédération Internationale des Luttes Associées. Florian holds a Master's degree in Sport Sciences from Université Côte d'Azur, focusing on biomechanics, anatomy, and performance analysis.