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Shelby Swartz Bier is a seasoned marketing professional with a diverse background in research and analytics, currently serving as a Director at United Talent Agency since October 2019. Prior roles include Senior Research Analyst and Research Data Standards Analyst at BuzzFeed, Market Research Manager at Deep Focus, and various positions in market research and internships at companies such as Noise, The Intelligence Group, Warner Music Group, and Universal Music Group. An alumna of Barnard College, Columbia University, Shelby earned a Bachelor of Arts in American History, further complemented by early education at the Archer School for Girls.