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Michael Straathof is currently a Partner at United Playgrounds, where play is seen as training for the unexpected. Michael also serves as Managing Partner at 100procent and 100%driven, providing expertise in marketing and data-driven marketing activities. Michael has a background in CRM, marketing automation, and program management, with experience at companies like Sanoma NL, Kia Motors Nederland, and TUI. With a strong education in CRM and marketing, Michael brings a wealth of knowledge and experience to their roles in the marketing industry.