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The Marketing and Analytics Team at United Parks & Resorts is responsible for developing and executing data-driven marketing strategies that enhance guest engagement and promote the company’s diverse portfolio of theme parks. This team leverages advanced analytics to understand consumer behavior, optimize marketing campaigns, and drive revenue growth, while also focusing on digital engagement initiatives and enhancing the overall guest experience through innovative tools and technologies. Their efforts support the company’s mission to provide unforgettable experiences that celebrate wildlife conservation and entertainment.