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Kristen Livecchi is an accomplished marketing professional with extensive experience in the banking sector. Currently serving as Senior Vice President of Marketing at United Midwest Savings Bank since April 2018, Kristen oversees all marketing efforts across various banking pillars including SBA lending, consumer lending, and retail banking. Previous roles include Vice President of Marketing at the same institution and a founding member of the management team at The Union Bank Company. Kristen's background also includes marketing consulting for major clients such as Sony and Worthington Industries, and establishing marketing functions at several community banks. Kristen holds a BA in Journalism-Advertising from the University of Wisconsin-Madison.