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Asim Pervaiz is a seasoned Senior Human Resources Business Partner at United Group, with over a decade of experience in diverse HR functions including recruitment, training, performance management, and employee relations. Prior to this role, Asim held positions such as Group HR Supervisor and HR Administrator, where responsibilities included managing performance appraisals, administering recruitment processes, and formulating HR policies. Asim's career began in sales, with roles at Air Arabia, Al Tayyar Travel Group, Ovex Technologies, and International Marketing Company, showcasing a strong foundation in sales and customer relations. Asim holds a Bachelor of Science degree in Computer Science from the Institute of Management Sciences, University of the Punjab, Lahore.