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Rob Koch possesses extensive experience in Salesforce and CRM roles, currently serving as Principal - Salesforce at United Airlines since January 2022. Prior positions include Senior CRM Engineer at Fremont Solutions Group and Salesforce Consultant at Talution Group. Previously, Rob held various Salesforce Administrator roles, enhancing Salesforce instances and ensuring data integrity across organizations such as Epsilon, Mediaocean, and Advicent. Rob's earlier experience includes sales operations and account management roles at emedia, coupled with a focus on educational technology as a Curriculum Solutions Advisor at Sunburst Digital. Rob earned a Bachelor of Arts in Political Science from Colorado College and pursued graduate studies in Gerontology at Northeastern Illinois University, along with a certificate in Multichannel Marketing Communications from DePaul University.