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Paula Rueda is a seasoned Business Development Executive at Unit4 since November 2024, with prior experience as a Retail Account Manager at Emma – The Sleep Company, where management of day-to-day operations and client relations for accounts worth $1.6M in the Benelux region was a key responsibility. Additional experiences include a summer internship at Mastercard Data & Services, where market data assessment contributed to the internationalization strategy of a neobank, and a role as a Commercial Excellence Intern at Eurofins, focusing on best practice development and the implementation of NPS follow-up processes. Paula has a strong educational background with a Master's in International Management from Nova School of Business and Economics and CEMS, as well as a Bachelor's degree from ESSEC Business School. Skills include sales, project management, customer experience enhancement, and digital transformation strategies.