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Yves Smadja has worked in various roles in the technology industry since 1993. Yves began their career as a Key Account Manager for Southern Europe at EIZO in 1993. In 1997, they became the Asia Sales Manager at Thuasne. Yves was then Managing Director Japan at Lalique from 2000 to 2002, where they refreshed the established French luxury brand and launched a new flagship store in Tokyo's luxury district. From 2002 to 2004, they were the Export Sales Manager and Key Account Manager APAC/South Africa at Parrot. Yves then became the VP Global Sales at Netatmo in 2012. From 2017 to 2022, they were the Global VP Growth, Marketing and Customer Service/Board Member at DxO. During this time, they revamped the DxO software brand and integrated a new one for high growth development, while also building the company's digital marketing capabilities. Yves is currently the Chief Revenue Officer (CRO) at Unistellar.

Yves Smadja obtained their MBA from OMNES Education in 1991, with a field of study in Business Administration and Management, General. In 1990, they attended a summer session at the University of North Carolina at Chapel Hill, also studying Business Administration and Management, General.