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Tomomi Mimura (Stokes) is a seasoned professional with over 20 years of experience in consumer and market insights, currently serving as the PC CMI Measurement & Advanced Analytics Lead and NA Media Insights Lead at Unilever since June 2010. With a focus on measuring the effectiveness and ROI of media investments, especially in Personal Care, Tomomi leads industry initiatives and represents Unilever on various boards, including the Advertising Research Foundation. Previous roles include Global and North America Media Insights Lead, and Manager of Consumer & Market Insights, managing teams and driving strategic insights across multiple brands. Prior experience includes senior roles at Kantar Millward Brown and Nielsen, specializing in brand health tracking and client service. Tomomi holds a Bachelor of Arts in Political Science from Yale University.