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Rida Virani is an accomplished individual with diverse experience in customer strategy, marketing, and analytics. Currently serving as a Customer Strategy & Planning Intern at Unilever since September 2023, Rida previously held internships at Visa and InBenefits, where project management and consulting skills were developed. As a Brand Marketing Executive at the University of Toronto Business Association, Rida utilized data analysis to enhance marketing strategies and develop partnerships. Leadership roles within the Rotman Commerce Marketing Association and Model United Nations demonstrate Rida’s ability to strategize and implement effective marketing campaigns. Rida is pursuing a Bachelor of Commerce with a Management Specialist focus at the University of Toronto, building on a solid educational foundation from The Aga Khan Academy Hyderabad.