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Rafaela Paulucci currently serves as an Analista de Trade Marketing at Unilever, focusing on the launch strategy for brands such as OMO, Brilhante, ALA, and Surf, while analyzing product performance and identifying growth opportunities using data from Nielsen and Data Hub. Prior experience includes a role as Estagiária de Trade Marketing at Unilever, where responsibilities included retail marketing structure and strategy execution, as well as performance tracking and analysis for senior leadership. Rafaela also interned at Andrade Gutierrez S.A. as an Estagiária de Inovação, managing brand positioning for an open innovation program and content planning for social media. Earlier, a stint as Estagiária de marketing at Trimble Transportation Latam involved social media content planning and leading the development of a new intranet. Rafaela holds a Bachelor's degree in Advertising and Propaganda from Universidade Presbiteriana Mackenzie, completed in 2023.