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Natcha (Fah) Hirundej currently serves as a Senior Customer Manager at Unilever, overseeing sales and trade spending for the Home Care Category since July 2022. Previous roles at Unilever include UFLP Customer Business Development, Customer Strategy & Planning for Personal Care in Malaysia, Account Manager for Beauty & Well-being at Big C Thailand, and Channel Development for General Trade IC & HPC. Prior to Unilever, Natcha worked in Partnership Marketing at Pomelo Fashion, managing collaborations across five countries in the Southeast Asia region, and completed internships at KE GROUP focused on business development and strategic marketing. Natcha holds a Bachelor's degree in Communication Management from Chulalongkorn University and a High School Diploma in Business, Management, Marketing, and Related Support Services from Wells International School.