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Lígia Villas Boas Figueiredo is a seasoned sales and marketing professional with extensive experience in the food industry. Currently serving as Sales Director for Ice Cream at Unilever since September 2022, Lígia has previously held key positions at iFood from May 2021 to September 2022, including Head of Category Management & Continuous Improvement. Prior to that, a significant tenure at Unilever Food Solutions spanned over a decade, where Lígia excelled in roles such as Senior Trade Marketing & Digital Transformation Manager and Regional Sales Manager. Lígia's educational background includes ongoing studies at Columbia Business School in Digital Strategies for Business and an MBA in Digital Management from ECA-USP, complemented by a degree in Food Engineering from Universidade Estadual de Campinas.