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George Tzavaras possesses extensive experience in sales and management within the food and beverage industry, currently serving as the Head of Unilever Ice Cream for South Central and South Eastern Europe since March 2016. Tzavaras has previously held roles including Managing Director of Unilever Food Solutions for Greece and Cyprus, and Sales Manager at Beiersdorf. Prior positions at Kraft Foods included District Sales Manager and Value Retail Sales Manager, as well as Key Accounts Manager roles at both Kraft Foods Hellas and FrieslandCampina. Tzavaras holds an MBA from the Athens University of Economics and Business and an Economic Sciences degree from the National and Kapodistrian University of Athens.