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Carlos Andrés Barahona Uribe 🧠

Sr Director Creative Strategy at UnidosUS (formerly National Council of La Raza)

Carlos Andrés Barahona Uribe is a seasoned professional with extensive experience in creative strategy and marketing across various sectors. Currently serving as the Senior Director of Creative Strategy at UnidosUS, Carlos has previously held significant roles such as Strategy Director at Culture ONE World and Creative Director at On Board Experiential, where leadership included high-profile campaigns for brands like Nike and JP Morgan Chase. An accomplished consultant for the Inter-American Development Bank, Carlos has crafted content strategies that align with organizational goals, while prior experience at Lufthansa Group emphasized holistic customer-centric creative journeys. With a robust educational background, including an Executive MBA from EAE Business School and multiple degrees in communications and marketing, Carlos Andrés Barahona Uribe demonstrates a strong commitment to innovative and impactful communication strategies.

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