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Sam Richards has a diverse work experience spanning several industries. Currently, they serve as the Vice President of Operations at UNiDAYS, where they oversee various teams and operations. Prior to this, they worked at Hotels.com as the Senior Director of Global Partner Marketing, responsible for the company's partner marketing strategy. Before that, they held the position of Director of Account Management at Expedia Affiliate Network (EAN), where they worked with numerous partners to generate hotel bookings. Prior to their roles in the travel industry, Sam worked as the Sales Director for the UK and Ireland at Commission Junction, a performance-based marketing solutions provider. Sam also has experience as the Digital Head of Sales at PFJ Recruitment and as a Recruitment Manager at Cornerstone Resourcing. Earlier in their career, Sam gained valuable leadership experience as a District Manager at Lidl, overseeing the operations of several retail superstores.

Sam Richards attended Goldsmiths, University of London from 1998 to 2002, where they obtained a Bachelor of Arts degree in Design. Additionally, they received a certification as a Certified Scrum Product Owner from ScrumAlliance, specializing in Agile Product Ownership.