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Martin is their Marketing Director and has spent the last 15 years of his professional career mastering (or at least trying to) the art of brand and product positioning and messaging. He cut his teeth working as a copywriter and content marketer at various SaaS and tech-focused companies, traversing established corporations as well as start-ups and now, agencies.

One of the things Martin enjoys most about his role is the chance to research and understand the nuances of both established and new markets, and through growing his understanding of them look for the Holy Grail of product-market fit. The goal: to create content that builds potential clients’ understanding of Underscore’s unique value and how they can service their needs.