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Jeffrey Shaw is the founder and CEO of Underground Cellar, a wine e-commerce company. Prior to Underground Cellar, Jeffrey was the founder of IDCreator, a technology company that developed internet products for the human resources industry. IDCreator was acquired in 2010. Jeffrey has a passion for wine and for using technology to disrupt traditional industries. Jeffrey believes that the wine industry is ripe for disruption and that Underground Cellar can use technology to create a better experience for wine lovers.

Jeffrey Shaw attended Y Combinator for their graduate studies in entrepreneurship. Jeffrey also studied entrepreneurship and marketing at the University of Arizona Honors College, where they earned honors. Jeffrey started their education at Arcadia High School.

Some individuals on their team include Nelly Perchatkin - Chief of Staff, Jennifer Shoemaker - VP, Special Projects & Analysis, and Jill Watson - VP, Revenue.