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Valentina C. is an experienced marketing professional with a strong background in digital media and conversion rate optimization. Currently serving as Lead of Global Ecommerce Testing & Conversion Rate Optimization at Under Armour since August 2019, Valentina has effectively managed various responsibilities including A/B and multivariate testing. Previous roles include Lead of Performance Marketing for the Americas at Under Armour, where Valentina demonstrated exceptional skills in optimizing media spend and driving customer acquisition. Valentina also held positions at 360i as Supervisor of Paid Search, overseeing significant budgets while enhancing search strategies for multiple brands. Additional experience includes roles at DigitasLBi, MediaCom, and Binghamton University Athletics. Valentina holds an MBA in Marketing and a BA in Sociology from Binghamton University.