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Alex Craiescu is an experienced professional in the advertising and creative industry, currently serving as Head of New Business - International and Business Director at Uncommon Creative Studio since July 2022. Previously, Alex held the position of Account Director at both Uncommon Creative Studio and LADbible Group, where involvement included leading branded content initiatives and partnerships. Earlier roles included Account Director at VCCP, specializing in clients such as Canon EMEA and Unilever, and Account Executive at F6 Agency. Alex holds a BA(Hons) in Advertising Management and Brand Management from The Manchester Metropolitan University and completed secondary education at Ovidius High School.