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Nick Saxena has experience in demand generation within the B2B sector, having served as a Senior Demand Generation Executive at XDBS Worldwide from September 2022 to March 2023, where responsibilities included managing B2B campaigns. Prior to this role, Nick was a Demand Generation Executive at Manlitics B2B ITES Pvt Ltd from March 2022 to September 2022, focusing on B2B calling, BANT (Budget, Authority, Need, Timing), high-quality leads (HQL), and whitepapers.