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Siwei Luo has extensive experience in the media and communications industry, currently serving as Media Director at UM Worldwide since April 2015, following previous roles including Associate Media Director and Media Supervisor. Prior experience includes positions as Digital Manager at MEC, Digital Media Planner at Optimedia US, and several roles at MediaVest, including Digital Associate and Digital Junior Associate. Siwei started career at MEC as a Junior Communications Analyst and held internships at MTV Networks / Logo, Wieden & Kennedy Advertising, and Blink New York Communications. Siwei holds a Bachelor of Science in Communications from New York University, completed in January 2008, with additional education at NYU at East China Normal University and NYU in Florence, Italy.