Cindy Gemmete is an accomplished media professional currently serving as Associate Director of Planning at UM Worldwide since October 2013, specializing in cross-platform media strategies for various clients, with a strong emphasis on data-driven insights and campaign optimization. Prior experience includes a tenure as Senior Manager of Portfolio Management at UM WW, where Cindy focused on media planning for Priority Health and Bob Evans, and also worked as Inside Sales Rep for Little Caesars, establishing relationships with schools for fundraising initiatives. Earlier in the career, Cindy held the role of SVP Media Director at PHD Detroit, leading media strategies for major automotive clients, and as Media Supervisor at Campbell-Ewald Advertising, managing substantial budgets for Chevrolet. Cindy holds a Master's degree in Advertising from Michigan State University and an undergraduate degree from Western Michigan University.