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Amy Overman

Director, Integrated Planning at UM Worldwide

Amy (Coulter) Overman is an experienced media planning professional currently serving as the Director of Integrated Media Planning for Sony Pictures Entertainment at UM Worldwide since November 2023. Previous roles include Director and Associate Director of Strategy at Canvas Worldwide, where responsibilities encompassed strategy development for United Artists Releasing, MGM Studios, and Kia Motors America. Prior experience also includes a position as Media Manager at Sony Pictures Entertainment and various media planning roles at Initiative and UM Worldwide. Amy began their career with a Field Marketing/Publicity Internship at Universal Pictures after earning a Bachelor of Business Administration in Marketing from the University of Iowa.

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