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Gabriela Benfica has extensive experience in product marketing and inbound marketing, currently working at Ume since January 2022, where responsibilities include translating user needs into product value propositions and executing go-to-market strategies. Prior roles include Head of Inbound Marketing at Anota AI, leading a marketing team, and Marketplace Global Creative Category Manager at Rock Content, where Gabriela coordinated business tactics and developed customer-centric solutions. A background in customer success spans multiple positions at Rock Content, focusing on optimizing client experiences and analyzing performance metrics. Previous experience includes digital marketing roles at Tríade Digital, Grupo Diários Associados, and Centro Universitário Newton Paiva. Gabriela holds an MBA in Strategic Marketing and Branding from Centro Universitário UNA and further education in Marketing Management from FGV.