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Simon Fryer is an experienced technology professional with a strong background in software engineering and management. Currently serving as the Director of Technology and Lead Software Engineer at Umanaia since September 2022, Simon has previously held several prominent roles, including Lead Engineer for Assassin's Creed Valhalla at Ubisoft Montréal, where responsibilities included post-launch content development. Simon's tenure at Ubisoft spanned multiple high-profile titles, such as Assassin's Creed Odyssey, Origins, Syndicate, and Unity, demonstrating extensive expertise in game development. Prior experience includes leading projects at CAE and software development roles at IBM and Lockheed Martin. Simon holds an M.B.A. in Business Administration from HEC Montréal and a BS in Software Engineering from École de technologie supérieure, along with additional computer science studies at The University of British Columbia.