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Juan Fernando Baena serves as the Director de Experiencia del Consumidor at Grupo UMA Colombia since September 2020. Previously, Juan held positions such as Marine Business Manager at Eduardoño, where responsibilities included leading the marine business and overseeing sales across multiple countries. In the painting industry, Juan was the National Sales Director at Pintuco, managing key segments and implementing market strategies. Earlier roles included National and International Commercial Manager at PEGAUCHO S.A.S., Food Business Manager at O-I, and Business Manager at 3M Colombia. Juan’s extensive education includes an MBA in Entrepreneurship and Finance from Wichita State University and Executive Education from INALDE Business School.