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Kelvin Mak is currently serving as the Senior Director of Digital Strategy and Partnerships at UM Canada, where he drives audience and channel innovation based on data-driven insights. Prior to this role, he held various positions in digital strategy, communications, and media production at Allan Bonner Communications, Biz-Zone Internet Group Inc., and as a freelance writer. Kelvin holds a postgraduate certificate in Advertising and Media Management from Humber College and a Bachelor of Arts degree in Radio and Television from Ryerson University.