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Alexandra Donald is a seasoned digital marketing professional currently serving as a Digital Brand Manager at UKTV since January 2022, focusing on digital marketing for UKTV Play. Prior to this role, Alexandra held various positions at Hearst UK from March 2018 to December 2021, including Acting Digital Marketing Manager and Junior Digital Marketing Manager, successfully managing end-to-end digital marketing campaigns across multiple channels and brands. Alexandra's early career included roles at Argos as a Merchandise Assistant and at Whittlebury Hall Hotel and Spa as a Leisure Club Receptionist. Alexandra holds a First Class BA (Hons) in Media and Communication from Birmingham City University.