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Jason Cole serves as the Commercial Director at UK Finance since July 2017, where the role involves overseeing the commercial function of the trade association. Prior to this, from July 2008 to June 2017, Jason held the position of Commercial Director at the British Bankers' Association (BBA), managing various commercial activities and a team responsible for events, publications, professional associate membership, training, and venue hire. Jason's previous experience includes leadership in marketing roles at CIPFA and IPF. Jason holds a Master's degree in Marketing from the University of West London and a CIM Diploma in Marketing from the Chartered Institute of Marketing, complemented by a Diploma in Management Studies from the University of the West of England.