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Sumit L. is a seasoned marketing professional with extensive experience in digital and performance marketing, currently serving as the Head of Marketing at UKAT since November 2021. Previous roles include Head of Performance Marketing and Commercial Marketing Lead at The Rank Group plc, and International User Acquisition Manager at William Hill International, where Sumit managed substantial retention and marketing budgets to enhance user engagement and revenue. Earlier positions include Digital Marketing Manager at Northern and Shell and Paid Media Consultant at Distinctly, overseeing a diverse portfolio of clients. Additionally, Sumit held significant roles at Entain and InPulse Digital, focusing on SEO and organic marketing strategies. Educational credentials include an MSc in Business Information Technology from Middlesex University and various certifications from Google in digital marketing disciplines.