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Roni Sela is an experienced UX Designer at UI - Human Factors Ltd. since June 2017, with a background as a self-employed UI/UX Designer since April 2016, focusing on website and app UI design, branding, and interactive marketing materials. Previously, Roni held the position of Product Manager at McKesson from January 2010 to April 2016, overseeing a non-invasive cardiac product line and developing interactive applications for healthcare professionals. Earlier experience includes a role as an Application Support Engineer in the USA Cardiology Tier 3 support group. Roni holds an Engineer’s Degree in Bioengineering and Biomedical Engineering from Tel Aviv University and a Diploma in Graphic Design from Shenkar - Engineering. Design. Art.