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James Reeve has a diverse work experience in the design field. James started their career as a Web Graphic Designer at Blue-Edged Media in 2004. James then worked as a Lead Designer at Tesco.com from 2005 to 2007, where they were responsible for design projects. In 2007, they joined Digitas UK as a Web Designer for a brief period. From 2007 to 2014, they worked at BAE Systems Applied Intelligence, where they held the roles of Senior Designer and later Design Director. In these roles, they managed and mentored teams, led digital transformation projects, and was involved in all phases of design. In 2014, James joined Foolproof as a Principal Designer, where they developed the design practice and mentored teams. Over the years, they took on roles such as Head of Creative and Creative Director, where they focused on improving and evolving the creative practices within the company. In 2023, James joined UI CENTRIC as the Executive Director of Design.

James Reeve completed their BTEC National Diploma in Computer Studies at Chelmsford College from 1999 to 2001. James then pursued a Bachelor's Degree in BSc (Hons) Multimedia Systems at Anglia Ruskin University from 2001 to 2004.