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Elinor Schops is a seasoned business consultant and executive with extensive experience in the gaming, animation, and digital business development sectors. Currently serving as a Business Consultant at UG Labs and ZAG Studios, Elinor leads the new business division at ZAG, focusing on interactive experiences. Previously, as Vice President of Business Development at CrazyLabs, Elinor established a new Casual IP business and forged strategic partnerships within the entertainment industry. Elinor's career also includes key roles in licensing and communications, marketing, and international business development, complemented by an EMBA in Business Management from Bar-Ilan University. With a strong background in public relations and brand strategy, Elinor has successfully driven initiatives across competitive markets.