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Paula Falco is a seasoned Service Designer currently working at ueno bank S.A. since December 2023, with over fourteen years of experience at Naranja X in various roles, including Service Designer SR, and Líder de Brand PR. Paula's expertise encompasses strategic content management for stakeholders, communication strategies, and crisis reputation management. Previous positions include Community Manager at Tienda de Ideas, where Paula directed social media actions, and Coordinator of Contents at Gestión y Desarrollo, specializing in communication planning and media relations. Paula holds a degree in Communication Social from Universidad Nacional de Córdoba and a postgraduate degree in Industrial and Organizational Psychology from Universidad de Belgrano.