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Joachim Brachert is an experienced event and venue operations professional with a career spanning over 15 years in the sports management sector. Since June 2012, Brachert has been self-employed as an Event Manager, while also serving UEFA in various roles since 2009. Responsibilities include Venue Operations Consulting, managing UEFA European Qualifiers and UEFA Nations League matches, and overseeing venue marketing operations for events such as UEFA Euro 2024 and EURO 2020. Brachert has held significant positions with FIFA, including Venue Manager for the 2018 World Cup in Russia, and has extensive experience in TV and media operations across multiple prestigious tournaments, including the FIFA World Cup and UEFA EURO events. Brachert's educational background is from FAU Erlangen-Nürnberg.