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Yatan Cenciales is a seasoned professional in the field of marketing and media, currently serving as a Senior Business Executive at UOL - Universo Online since March 2021, managing beverage account relations and collaborating with advertising agencies and PR firms on major sports projects. Previously, Yatan held roles such as Digital Marketing and Media Manager at Danone, overseeing communication actions and e-commerce strategy; Digital Marketing Specialist at Mitsubishi Motors Brasil, focusing on consumer engagement; and Media Supervisor at Energy BBDO Brasil, responsible for client strategies. With early career experiences at AlmapBBDO, DM9DDB, and Lew'Lara\TBWA, Yatan developed a solid foundation in media strategy and coordination. Yatan holds a Bachelor's degree in Communication and Advertising from Universidade Santo Amaro and a Graduated Degree in Management Strategic Events from Universidade Anhembi Morumbi.