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Michel Alcoforado is an accomplished professional with extensive experience in anthropology, culture, and consumer behavior. Currently serving as Counsel Advisory at Think Olga and a columnist for UOL and CBN São Paulo, Michel has a strong presence in media, providing insights into consumption and behavior. As a Partner-Director at Consumoteca and Founding Partner of Aurora, Michel focuses on translating cultural trends into innovative branding strategies. With over a decade of teaching experience at various institutions, including ESPM and Perestroika, Michel emphasizes the importance of making anthropology accessible to a broader audience. An accomplished speaker with a Ph.D. in Anthropology of Consumption from UERJ, Michel combines academic rigor with practical insights to influence market strategies and consumer understanding.