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Bebeto Pirró has extensive experience in the advertising industry. Bebeto started their career as an Ad Sales Executive at Diário Lance in August 2005 and worked there until December 2007. Bebeto then moved on to Fox Latin American Channels, where they worked as an Ad Sales Executive from January 2008 to June 2008. In June 2008, Bebeto joined Editora Abril as an Ad Sales Executive and worked there until September 2010. Following that, they joined UOL - Universo Online and held various roles such as Ad Sales Executive from September 2010 to January 2014, Ad Sales Manager from an unspecified date in 2014 to April 2016, Ad Sales Director from April 2016 to October 2019, and finally Advertising Director / Ad Sales VP from October 2019.

Bebeto Pirró attended FAAP from 1998 to 2002, where they studied Administration de Empresas. Bebeto then went on to study Publicidade e Propaganda at Belas Artes from 2003 to 2006.