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Cleveland Justis, MBA, PhD, serves as Principal at Potrero Group since 2011, specializing in management consulting for clients such as the National Park Service and Pacific Historic Parks. In addition, Cleveland is the Director of the UC Davis Executive Leadership Program and Partnership Development, facilitating executive training and curriculum development. Previously, Cleveland held teaching positions at the University of California, Berkeley's Haas School of Business and UC Davis, and served as Executive Director at the UC Davis Institute for Innovation and Entrepreneurship. Cleveland's extensive background includes leadership roles at various nonprofit organizations, and significant contributions to the environmental sector through initiatives such as the co-founding of the Institute at the Golden Gate. Cleveland's academic credentials include a PhD in Entrepreneurship, Innovation, and Economic Geography from the University of California, Davis, and an MBA in Strategic Management and Finance from the same institution.