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Jestyn Thirkell-White has over two decades of experience in digital marketing and brand strategy, currently serving as the Head of Digital Marketing and Social Media at UBS since 2000. Leading a multidisciplinary team, Jestyn focuses on enhancing UBS's presence through Social Media, Search, and Programmatic Advertising. Previous roles include overseeing innovation projects such as UBS's first MOOC and developing a comprehensive style guide, as well as managing brand strategy and market research, contributing to UBS's strong brand reputation in the financial industry. Earlier career positions include project management in Securities Operations at CSFB and a General Intelligence Desk Officer role at Security Service (MI5), complemented by a research position at M.J.H. Nightingale & Co Limited. Jestyn holds a Master of Arts in Philosophy from the University of Cambridge.