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Haifa E. is an experienced finance professional specializing in FX product strategy and management, currently serving as the FX Linear Product Strategy Lead at UBS since September 2018. Prior to this role, Haifa held positions as the eFX - Head of Product Management at First Abu Dhabi Bank and the National Bank of Abu Dhabi, where significant leadership in product management was demonstrated. Experience also includes a role as FX Lead Business Analyst at Deutsche Bank and various positions at Credit Suisse, including FX eCommerce Business Analyst and Identity Management Product Manager. Haifa's career began as a Summer Analyst at Credit Suisse First Boston. Haifa holds a Bachelor of Science with Honours in Computer Science from King's College London.