Lia Souza is a seasoned communications professional with extensive experience in branding, marketing, and social media strategy. Currently serving as Coordenadora de Comunicação at Sallve since December 2022, Lia has previously held positions such as Estrategista de Conteúdo e MÃdias Sociais at Fbiz and Especialista em Branding & Comunicação at Grupo Boticário. Lia's expertise in marketing and PR was showcased at SEPHORA, where responsibilities included the marketing for prominent brands like Fenty Beauty and Anastasia. Lia's career began in graphic design at Cafe Editora, followed by various roles at Mary Kay Global and Grupo Ervadoce. Lia holds a degree from Centro Universitário Senac, completed in 2008.