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Jorge Rea possesses extensive experience in brand partnerships and marketing across leading companies. Currently serving as the Head of Brand Partnerships Marketing for Latin America at Uber since October 2021, Jorge previously held significant roles at Alsea, including Head of Digital Partners & Strategic Alliances, where Jorge developed a strategic partner network to support digital transformation and enhance sales. Prior experience at The Coca-Cola Company included roles such as Customer Development Senior Manager, focusing on foodservice and commercial partnerships, as well as C-Stores Commercial Strategy & Shopper Marketing Manager. Earlier career stages included positions at Coca-Cola FEMSA, contributing to key account management and financial analysis. Jorge holds an MBA from The University of Texas at Austin and a BA in Financial Management from Tecnológico de Monterrey.