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Can Akar is a seasoned marketing professional with extensive experience in leadership roles at major companies. Currently serving as Senior Director and Head of EMEA Marketing at Uber since May 2018, Can Akar oversees marketing for both Uber and Uber Eats across key EMEA markets, managing a large organization and significant budgets while reporting to global marketing leadership. Previous roles at Uber include Director of EMEA Marketing and Head of Brand Marketing, where strategic brand initiatives and large-scale campaigns were developed. Before joining Uber, Can Akar held various marketing positions at Philips, culminating in the role of Global Director of Consumer Marketing, where responsibilities included global business strategy and consumer insights. Academic credentials include an MSc in Strategic Management from Rotterdam School of Management and dual BSc degrees in Economics and Management from The London School of Economics and Istanbul Bilgi University.