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The Leadership Team at Ubco Bikes is responsible for setting the strategic vision and direction of the company, guiding product innovation and market growth. Comprising the Executive Chair, CEO, and Chief Strategy Officers, this team collaborates to enhance operational efficiency, foster a culture of sustainability, and ensure the brand remains at the forefront of transforming outdoor cycling experiences. They play a critical role in aligning company objectives with customer needs, driving the success of the Ubco 2×2 and its mission to redefine outdoor riding.