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Kirsty Melfi is an experienced financial services professional with over 25 years of expertise in lending and capability development. Currently serving as Lead - Performance and Enablement at ubank since June 2021, Kirsty leads a team focused on enhancing the performance and quality of consumer banking services. Prior to this role, Kirsty spent over two decades at NAB, holding various managerial positions including Manager Lending Proficiency, where responsibilities included coaching and developing lending consultants to meet responsible lending obligations. Additionally, Kirsty has experience as a Credit Coach, providing targeted coaching to improve banker confidence and customer satisfaction. Earlier roles include Private Client Manager and Private Client Associate, managing significant portfolios and delivering premium service to high-net-worth clients. Kirsty holds diplomas in Financial Markets and Financial Services, underscoring a strong educational foundation in finance.