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Eric Dufresne is an accomplished marketing and communications professional with extensive experience across multiple organizations. Currently serving as Directeur, Marketing et communications corporatives at UAP Inc. since November 2016, Eric focuses on developing and executing internal and external communication strategies, managing advertising campaigns, and overseeing content production. Prior to this role, Eric was the Premier directeur, Communications marketing at Pages Jaunes / Yellow Pages, where responsibilities included managing national advertising campaigns and digital advertising for mobile applications. Eric's earlier experience includes significant positions at Bell Canada as Chef divisionnaire adjoint aux stratégies de communication and as a conseiller at Cabinet de relations publiques NATIONAL, in addition to a marketing role at TVA International. Eric holds a Master’s degree in French Language and Literature and a Certificate in communication and advertising from Université de Sherbrooke, as well as a Bachelor of Arts from Bishop's University.