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The Communications and Marketing team at the U.S. Soybean Export Council (USSEC) is responsible for promoting the value and benefits of U.S. Soy across international markets. This team crafts strategic messaging and manages digital and traditional communication channels to enhance brand recognition, engage stakeholders, and support market access initiatives. They also collaborate with industry partners to showcase sustainability and innovation in the U.S. Soy supply chain, ultimately driving demand for U.S. Soy products globally.